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Resume

Simplifying Business Onboarding for

UAE & KSA

Role:

Product designer

Duration:

3 months

Year:

2024

Collaborators: Design lead, Product owner, Tech team, Data analytics

Minor enhancements

Problem

Emirates NBD serves over 500,000 business customers—but business onboarding for companies was a challenge. The journey was lengthy, complex, and difficult to navigate. What should’ve taken hours, sometimes stretched into days.

 

As a product team, we asked: How might we simplify onboarding without compromising compliance or clarity?

Our approach

We set out to redesign the experience from the inside out—starting with user pain points. From form errors to unclear document requirements, we found patterns that slowed users down.

 

Then we:

  • Streamlined critical screens for clarity and flow
  • Introduced AI for document scanning and automate checks
  • Refined the UI for both mobile and desktop access

How we started

Analysed multiple datasets—including address formats—to identify gaps, automate validations, and power AI-driven form suggestions for smoother onboarding.

Figma organisation

The figma flow was also thoroughly analysed to see if we can change or combine some screens to make things simpler and quicker. This is how we structured it

Minor enhancements

Some minor improvements really helped with the overall flow. Thanks to the collaboration with the data analysts, although these changes were not drastically noticed, it helped with the user experience and the whole onboarding flow.

In recreating the screens, some minor enhancements like

  • Disabling the default currency “SAR”
  • Giving the user the option to “log in”, incase an application was already created

Across the journey if there is only one “authorized signatory” all fields requiring the entry of the authorized Signatory should be pre filled.

 

The top left stepper was incorporated in all the steps within the application to let the user know how much of the journey is pending, this was important since it is a long and complex journey

 

Adding some minor improvements such as more space to general UI, address suggestion based on Google, and save information so that the user won’t have to re-enter information twice.

Application screen

Problem

The application screen is the main interface for all Emirates NBD clients. It allows users to submit personal and business information and provides status updates for each application. My task was to reskin the application with the new UI and enhance the user interface/ experience.

 

To begin, I started off by exploring existing screens created on the older UI skin

The previous design was not optimized for mobile screens and lacked scalability for future needs. The "Required Documents" section was visually distracting due to its locked state, which confused users as they couldn't access it until later in the process.

The updated UI features improvements in design, accessibility, and scalability. Key changes include:

 

Clear Status Indicators: I redesigned the cards to clearly indicate their status, helping users easily track their progress.

 

Encouragement Message: I added a supportive message below the screen title to motivate users to complete their applications. This was necessary because some users struggled with this screen and never finished the application process.

 

Accessibility Considerations: I ensured that text was accompanied by illustrations, particularly when using colors like green and red together, to enhance accessibility and understanding for all users.

Encouragement messages during the application

Business owners or

Shareholders screen

The next step was to work on the Business Owners screen and improve the overall user interface. Due to the complexities and many elements placed on the screen, I was tasked to reskin the previously designed screens and improve the mobile experience.

The previous design was not optimized for mobile screens and lacked scalability for future needs, some points are:

 

Lack of Clarity: "Incomplete application" in red may confuse and discourage users.

 

Color and Icon Usage:Red color alarms users; "Resume" button lacks contrast.

 

Guidance for Missing Info: "Missing authorised signatory?" lacks clear instructions.

 

Accessibility: Contrast and readability may not meet accessibility standards.

While reskinning, I made sure to improve the existing screens and make sure that the screens are easy and intuitive to use. I also made sure to test extreme cases on both platforms.

Conclusion

We managed to achieve great results. More users were reported to complete the business application. In two months, we have also seen a rapid increase in the number of users. We also managed to decrease the average time on some pages. During this project I collaborated very closely with data analysts which helped take design decisions more carefully by analysing data.

email me on ux.mehek@gmail.com

Home

About

Resume

Simplifying Business Onboarding for

UAE & KSA

Role:

Product designer

Duration:

3 months

Year:

2024

Collaborators: Design lead, Product owner, Tech team, Data analytics

Minor enhancements

Problem

Emirates NBD serves over 500,000 business customers—but business onboarding for companies was a challenge. The journey was lengthy, complex, and difficult to navigate. What should’ve taken hours, sometimes stretched into days.

 

As a product team, we asked: How might we simplify onboarding without compromising compliance or clarity?

Our approach

We set out to redesign the experience from the inside out—starting with user pain points. From form errors to unclear document requirements, we found patterns that slowed users down.

 

Then we:

  • Streamlined critical screens for clarity and flow
  • Introduced AI for document scanning and automate checks
  • Refined the UI for both mobile and desktop access

How we started

Analysed multiple datasets—including address formats—to identify gaps, automate validations, and power AI-driven form suggestions for smoother onboarding.

Figma organisation

The figma flow was also thoroughly analysed to see if we can change or combine some screens to make things simpler and quicker. This is how we structured it

Minor enhancements

Some minor improvements really helped with the overall flow. Thanks to the collaboration with the data analysts, although these changes were not drastically noticed, it helped with the user experience and the whole onboarding flow.

In recreating the screens, some minor enhancements like

  • Disabling the default currency “SAR”
  • Giving the user the option to “log in”, incase an application was already created

Across the journey if there is only one “authorized signatory” all fields requiring the entry of the authorized Signatory should be pre filled.

 

The top left stepper was incorporated in all the steps within the application to let the user know how much of the journey is pending, this was important since it is a long and complex journey

 

Adding some minor improvements such as more space to general UI, address suggestion based on Google, and save information so that the user won’t have to re-enter information twice.

Application screen

Problem

The application screen is the main interface for all Emirates NBD clients. It allows users to submit personal and business information and provides status updates for each application. My task was to reskin the application with the new UI and enhance the user interface/ experience.

 

To begin, I started off by exploring existing screens created on the older UI skin

The previous design was not optimized for mobile screens and lacked scalability for future needs. The "Required Documents" section was visually distracting due to its locked state, which confused users as they couldn't access it until later in the process.

The updated UI features improvements in design, accessibility, and scalability. Key changes include:

 

Clear Status Indicators: I redesigned the cards to clearly indicate their status, helping users easily track their progress.

 

Encouragement Message: I added a supportive message below the screen title to motivate users to complete their applications. This was necessary because some users struggled with this screen and never finished the application process.

 

Accessibility Considerations: I ensured that text was accompanied by illustrations, particularly when using colors like green and red together, to enhance accessibility and understanding for all users.

Encouragement messages during the application

Business owners or

Shareholders screen

The next step was to work on the Business Owners screen and improve the overall user interface. Due to the complexities and many elements placed on the screen, I was tasked to reskin the previously designed screens and improve the mobile experience.

 

The previous design was not optimized for mobile screens and lacked scalability for future needs, some points are:

Lack of Clarity: "Incomplete application" in red may confuse and discourage users.

Color and Icon Usage:Red color alarms users; "Resume" button lacks contrast.

Guidance for Missing Info: "Missing authorised signatory?" lacks clear instructions.

Accessibility: Contrast and readability may not meet accessibility standards.

While reskinning, I made sure to improve the existing screens and make sure that the screens are easy and intuitive to use. I also made sure to test extreme cases on both platforms.

Conclusion

We managed to achieve great results. More users were reported to complete the business application. In two months, we have also seen a rapid increase in the number of users. We also managed to decrease the average time on some pages. During this project I collaborated very closely with data analysts which helped take design decisions more carefully by analysing data.

email me on ux.mehek@gmail.com

Home

About

Resume

Simplifying Business Onboarding for

UAE & KSA

Role:

Product designer

Duration:

3 months

Year:

2024

Collaborators: Design lead, Product owner, Tech team, Data analytics

Minor enhancements

Problem

Emirates NBD serves over 500,000 business customers—but business onboarding for companies was a challenge. The journey was lengthy, complex, and difficult to navigate. What should’ve taken hours, sometimes stretched into days.

 

As a product team, we asked: How might we simplify onboarding without compromising compliance or clarity?

Our approach

We set out to redesign the experience from the inside out—starting with user pain points. From form errors to unclear document requirements, we found patterns that slowed users down.

 

Then we:

  • Streamlined critical screens for clarity and flow
  • Introduced AI for document scanning and automate checks
  • Refined the UI for both mobile and desktop access

How we started

Analysed multiple datasets—including address formats—to identify gaps, automate validations, and power AI-driven form suggestions for smoother onboarding.

Figma organisation

The figma flow was also thoroughly analysed to see if we can change or combine some screens to make things simpler and quicker. This is how we structured it

Minor enhancements

Some minor improvements really helped with the overall flow. Thanks to the collaboration with the data analysts, although these changes were not drastically noticed, it helped with the user experience and the whole onboarding flow.

In recreating the screens, some minor enhancements like

  • Disabling the default currency “SAR”
  • Giving the user the option to “log in”, incase an application was already created

Across the journey if there is only one “authorized signatory” all fields requiring the entry of the authorized Signatory should be pre filled.

 

The top left stepper was incorporated in all the steps within the application to let the user know how much of the journey is pending, this was important since it is a long and complex journey

 

Adding some minor improvements such as more space to general UI, address suggestion based on Google, and save information so that the user won’t have to re-enter information twice.

Application screen

Problem

The application screen is the main interface for all Emirates NBD clients. It allows users to submit personal and business information and provides status updates for each application. My task was to reskin the application with the new UI and enhance the user interface/ experience.

 

To begin, I started off by exploring existing screens created on the older UI skin

The previous design was not optimized for mobile screens and lacked scalability for future needs. The "Required Documents" section was visually distracting due to its locked state, which confused users as they couldn't access it until later in the process.

The updated UI features improvements in design, accessibility, and scalability. Key changes include:

 

Clear Status Indicators: I redesigned the cards to clearly indicate their status, helping users easily track their progress.

 

Encouragement Message: I added a supportive message below the screen title to motivate users to complete their applications. This was necessary because some users struggled with this screen and never finished the application process.

 

Accessibility Considerations: I ensured that text was accompanied by illustrations, particularly when using colors like green and red together, to enhance accessibility and understanding for all users.

Encouragement messages during the application

Business owners or

Shareholders screen

The next step was to work on the Business Owners screen and improve the overall user interface. Due to the complexities and many elements placed on the screen, I was tasked to reskin the previously designed screens and improve the mobile experience.

 

The previous design was not optimized for mobile screens and lacked scalability for future needs, some points are:

Lack of Clarity: "Incomplete application" in red may confuse and discourage users.

Color and Icon Usage:Red color alarms users; "Resume" button lacks contrast.

Guidance for Missing Info: "Missing authorised signatory?" lacks clear instructions.

Accessibility: Contrast and readability may not meet accessibility standards.

While reskinning, I made sure to improve the existing screens and make sure that the screens are easy and intuitive to use. I also made sure to test extreme cases on both platforms.

Conclusion

We managed to achieve great results. More users were reported to complete the business application. In two months, we have also seen a rapid increase in the number of users. We also managed to decrease the average time on some pages. During this project I collaborated very closely with data analysts which helped take design decisions more carefully by analysing data.

email me on ux.mehek@gmail.com